With the commonly accepted stereotype of men betting the big bucks in the casino or playing a game of poker with the boys, whether online or in a land-based casino, you'd expect the female gender to gamble much less than men. However, recent research shows otherwise.
Industry Analysis
Through the ages it has become common consensus among social scientist that women are more risk-averse than their male counterparts. However, according to the casino industry research analyst Larry Terwander, women are now gambling with about the same frequency as men.
Gambling Education
Back in the days most women that did like gambling, used to play typical games like keno or the slot machines. However, due to the rise of online gambling and gaming women have mastered various games that used to be dominated by males, like craps, roulette and poker.
Online Gambling operators have tapped into this development, like for example PKR that recently teamed up with an online dating-site to provide special singles nights.
Female Gambling Fever
According to Brian Wright, the director of business of the Remote Gambling Association, the fact that women prefer gambling online over the traditional land-based operators, has further added to the female gambling fever.
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